National Association of the Remodeling Industry (NARI) Metro DC

Situation

NARI Metro DC specifically hired MSP to take their organization to the "next level," with more professionally managed meetings and events and strategic leadership to drive organizational growth.

History

NARI Metro DC grew substantially during the housing-driven economic boom, but the decentralized and tactically focused volunteer structure was limiting their growth. MSP took over managing the many different meetings they put on each year (from networking in a member showroom to black-tie galas), offering better contract negotiations, more professionally designed communications, more frequent and consistent meeting promotions and more comprehensive sponsorship management.

Even though the bottom dropped out of the economy and the big sponsorship checks stopped coming, we managed to maintain sponsorship revenue and even increase attendance at many events. We transformed their monthly, tactical Board meetings into quarterly strategic conversations, supported by monthly dashboard reports to Boards and Committees to keep volunteers up to date on key metrics and trends. We also clarified the roles of committees to enable the extended volunteer network to be more effective.

NARI Metro DC Services
  • Manage ten events per year: seven monthly dinner meetings, one membership drive, one day-long Educational Conference, and the black-tie Contractor of the Year gala.
  • Membership promotion and retention services, including background checks on all membership applications and detailed data analysis and tracking in cooperation with membership committee
  • Built up a static website into one with dynamic content and separately designed sections for consumers and contractors.
  • Manage the Contractor of the Year (COTY) Awards submission and judging process
  • Developed new membership brochure, annual sponsorship brochure, and individual exhibitor brochures for major events.
  • Expanding into social media with a presence on Linked In, Facebook, and Twitter.
Portfolio