Generational diversity can be your organization's greatest asset
There are four different generations in the workforce todaysomething that has never happened before. And different generations bring different values, approaches and preferences to the workplace. However, when you try to research the topic, most of what you find is oversimplified stereotypes that don't help you deal with generational diversity in any meaningful way.
Generational differences are real, and they have deep impacts on organizational behavior, marketing, and strategy. Jamie Notter has been writing and speaking about the subject for years and can help your organization cut through the hype on this important topic and get down to the reality of what you need to change to be more successful in a marketplace fueled by multiple generations.
What our clients are sayingThrough their outstanding management, strategic marketing and promotion of AWT meetings, MSP has helped us realize convention attendance increases—even in a down market—up 25%!
— Association of Water Technologies